Marilyn Monroe Collection

Stunningly new Marilyn Monroe Collection available only at Macy’s.

Marilyn_Monroe_Collection
Marilyn Monroe At Aventura Mall

The apparel ensemble re-imagines the style of the greatest icon of the 20th century for the 21st century fashion diva.

Created by LF USA and Authentic Brands Group, the choices will infuse the actress’ electrifying personality and retro styling into flirty and fun garments for the fashion-forward woman.

Available exclusively at Macy’s, the launch will be available in the Mstylelab department at 150 Macy’s stores and online at macys.com.

Customers and fans will can enjoy an advertising campaign that immortalizes the starlet’s style through iconic photographs alongside the new collection.

“This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”

“We are thrilled to partner with the retail experts at Macy’s to bring to life one of the things Marilyn loved most – fashion,” said Nick Woodhouse, president & CMO of Authentic Brands Group.

“As one of the world’s most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for.”

The Marilyn Monroe line embraces silhouettes that fit and flatter, from halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, evoking a Monroe-esque image.

Recreating the icon’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure.

Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses.

The collection will retail from only $29 to $89, offering affordable fashion to women who want to look confident, feminine and fun.

“Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” said Martine Reardon, Macy’s chief marketing officer.

“This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”

Macy’s Marilyn Monroe advertising campaign takes today’s modern-day Marilyn and sets her against a backdrop of the icon’s most famous photographs.

Each image depicts a carefree persona and sassy attire in an updated style that is relevant to today’s customer.

The marketing campaign debuts in the March issues of fashion magazines as well as in direct mail, online and in-store visual presentations.

The Estate of Marilyn Monroe is a subsidiary of and managed by Authentic Brands Group.

For more information about the Marilyn Monroe collection at Macy’s, please visit macys.com/pressroom.

Macy’s customers can shop the collection by visiting macys.com/mstylelab.